A Google search for Birmingham can reveal many things.
‘Birmingham.The Magic City’ satirizes clichés of local authority marketing and the trend for cities to build bigger and bolder ‘starchitecture’. Bored by misconceptions and demeaning ‘Second City’ status, BAZ propose a new approach, instigated by a cultural exchange with its American Cousin.
Birmingham, Alabama was founded in 1871 and named in a direct reference to the industrial might of Birmingham UK. It became known as the Magic City because of the rapid growth of its iron and steel industry. The original Magic City sign was erected in 1926 at the city’s Terminal Station, but was dismantled in the mid 1950s in a state of dis-repair.
Attempts to re-build it have since failed but BAZ hope to reclaim the sign’s original aspirations and unite all the 31 worldwide ‘Birminghams’ in a celebration of their joint twenty first century ‘Magic-ness’.