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Laura Wilson
Trained on Veda

2020

overview

is a malted loaf and evolving artwork by Laura Wilson connecting bakeries and galleries through veda bread. Developed with TACO, Grand Union, Site Gallery and Middlesbrough Institute of Modern Art.

Veda bread is a dark brown malt loaf which was discovered in 1900, and became popular across the UK in the early part of the 20th Century and bakeries selling veda bread opened in most cities across the UK. Today it is only made in Northern Ireland.

Veda bread has a uniquely malted taste, which is easily digestible, full of vitamins and has a long shelf-life (five to seven days) and due to its unique properties it was sent out to the soldiers in WW1 as it would reach the trenches fresh, and would keep them healthy.

Laura has been working with Marc Darvell from Darvells bakery to develop a malted bread inspired by the history of veda and collaborate with a network of galleries & bakeries, enabling people to taste the bread and to generate discussion.

VEDA® is a registered trademark owned by EDME, used here with permission.

For more information visit Trained on Veda 

info@trainedonveda.com